Branding Professionals

Branding is an important part of building a successful business. It helps businesses differentiate themselves from competitors and establish an identity that connects with their customers. To develop a brand identity for your business, it is important to know the different kinds of branding strategies

Personal branding

Personal branding refers to creating a public persona that represents an individual and their work. Celebrities often use this kind of branding because their name, image and talents are all part of the work that they do. Other professionals who use personal branding may include freelancers.

Product branding

A product brand focuses on distinguishing what makes your items different from others. For example, if your company specializes in manufacturing gourmet pet food, you may communicate how your pet food differs from other types through how you design your packaging and logo.

Service branding

Similar to product branding, service branding identifies what makes one company's services different from another business's. Service branding can also identify different services offered by the same business. For example, a car wash business may offer three different packages.